Navico® Announces Preferred UK Wholesale Partnership with Barrus Navico

This renewed agreement supports Navico’s growth plans for their Simrad® brand within the UK.

Egersund, Norway – Navico, parent company to the Lowrance®, Simrad Yachting, B&G® and C-MAP® brands today announced the signing of a renewed partnership agreement with Barrus. Navico and Barrus have been working together for several years, but under the terms of the new agreement Barrus will become the preferred wholesaler for Navico’s marine electronics brand Simrad®.



Founded in 1917 Barrus operates across four diverse market sectors, with their marine division offering some of the most powerful brands in the marketplace, making them the perfect fit for Navico’s Simrad® brand and complementary C-MAP® cartography. Navico has a unique go-to-market strategy within the marine electronics space, offering specialised premium brands, dedicated to the fishing, sailing, and power boating segments. This renewed partnership aligns well with Navico’s growth strategy, as they look to capitalize on the increased demand for marine electronics within powerboating in the UK.


“We are pleased to announce our renewed agreement with Barrus” said Simon Claxton, Sales Director UK, Eire and Independent Distributors at Navico. “Our companies have been working together for a number of years, by enhancing our partnership to a preferred wholesaler agreement we hope it will give renewed focus for the Simrad® brand within the Barrus portfolio, but also importantly across the UK market. With a division dedicated to premium marine products that are complementary to ours, Barrus shares our passion for marine and with specialised teams committed to ensuring that customers and dealers receive the best levels of customer service, we are looking forward to continuing our successful business relationship.”


“This renewed partnership agreement signifies an increased level of commitment between Barrus and Navico as we look to grow our business together” said Ben Allen, General Manager, Marine Division at E.P. Barrus. “We offer the most powerful brands in the marketplace providing a strong and diverse portfolio that caters for every area of a boat, from small day boats to superyachts. Simrad® and C-MAP® complement our range and represent an important part of our marine equipment division portfolio and strategy. As we look ahead we are excited about our continued partnership with Navico and achieving profitable business growth together.”


Both Navico and Barrus will have stands at the upcoming Southampton Boat Show, taking place from 10th – 19th September.  For sales and technical advice for any of the Navico brands, visit stand J372 to see the full portfolio from across Lowrance®, Simrad Yachting, B&G® and C-MAP®.


Southampton Boat Show

Navico Stand J372 in Ocean Hall
Barrus Marine Equipment Stand J316 in Ocean Hall

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