Navico® Partners With New Distributor FLAK AS Navico

A collaboration that will strengthen Navico’s presence and profile across Norway.

Egersund, Norway – Navico, parent company to the Lowrance®, Simrad Yachting, B&G® and C-MAP® brands has announced the appointment of FLAK AS as their Norwegian distributor. Under the terms of the agreement FLAK will distribute Navico’s recreational brands Lowrance®, Simrad Yachting, B&G® and C-MAP®. The appointment signals Navico’s intention to expand their business within the Norwegian market.

With over forty years’ experience FLAK are Norway’s leading business-to-business wholesaler for sailing and boating equipment. Their well-established distribution network means that Navico customers will have quick and easy access to the recreational product portfolio, this will elevate consumer experience and play an important role in further strengthening the Navico brands within Norway.

“We are delighted to appoint FLAK as our distributor for Norway” said Richard Verkleij, Director of Sales, North and Central Europe at Navico. “This new partnership will enable us to better serve our customer base, as demand continues to grow within the market. Our existing Navico organization based in Egersund will continue to serve direct customers and dealers with technical and sales operations, for both the recreational and commercial market. Adding FLAK to our distribution network is an effective way for us to offer additional purchasing possibilities to our customers to secure their business in a fast growing consumer market.”

“This partnership represents an exciting opportunity for us to expand our business”, said Kjetil Flak, Owner at FLAK AS. “We are proud to be working with Navico, their respected brands and diverse product portfolio represent a great addition to our offering. There is a high demand for marine electronics in the market and with our industry experience and robust distribution network we believe this partnership will result in great success for both parties. ”

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